Wednesday, August 24, 2005


Recognize Your Best Customers

Do you have any simply outstanding customers? They are easy to deal with. They are fun to be with. They give you a lot of business. They are creative and innovative. They treat their customers very well.

If you know someone like this - do some bragging. Put their name up in neon lights. For example.

You can . . .

Vote them Customer of the month.

Write an article about them for your company's newsletter. I hope your company has a newsletter.

Vote them customer of the year.

Ask the President of your company to write him a note thanking him for his business.

Give 'em a plaque that says something special.

You get the idea.

Let's go sell something . . .

Jim Meisenheimer

Monday, August 22, 2005


Attention Getters

Get their attention before you start selling. Everybody is busy multi-tasking. To break through you have to get their attention.

Be contrarian and controversial. Being outrageous once in a while is okay too.

Use lumpy mail - I just mailed 200 calculators promoting my next Sales Boot Camp with "It all adds up" in the copy of the sales letter.

Put your photo on a post card. Make it interesting and memorable. Never be boring.

Print "Let's talk business over a cup of coffee" on coffee mugs and stuff it with a packet of Starbucks coffee. Send it to customers and prospects who aren't returning your phone calls.

Never be boring! The simple truth is it doesn't pay as much as being outrageous! Get used to it.

Let's go sell something . . .

Jim Meisenheimer

Saturday, August 20, 2005


An Incredible Quote

"A black belt is just a white belt that doesn't quit," according to Stuart Bailey.

Try applying this to your most demanding customer.

Try applying this to your most difficult prospect.

Attitude is everything - but sure you have an attitude that doesn't quit.

And another thing - remove these words from your dicitionary:
quit, can't, impossible, commodity, and discount.

Let's go sell something . . .

Jim Meisenheimer

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